In 2021 we were approached with a unique opportunity to brand the Life Centre Building in downtown Jozi. This would be the biggest building wrap in the southern hemisphere, it was also our opportunity to add to the beautiful art of Johannesburg city centre. We were in the final stages of the Hollard Life Solutions pattern design and decided that this artwork was the perfect starting point for the building creative. This was a massive project from a production point of view and could not have been done without the expertise of each of our partners that made the Biggest Billboard in Africa possible. With a height of 82 meters, a total printed artwork length of 2,5km, 57,000 eyelets, and a brave team of abseilers, the installation and production process took almost one month to complete.